City Teaming Up With Community Partners to End Stigma Around Substance Use

two hands reach across a table and gently clasp a single hand

The City of Delta is partnering with Delta Police and the Delta School District on a new campaign designed to reduce the stigma surrounding substance use and make it easier for people to seek support and treatment.

In 2016, following a significant increase in opioid-related overdose deaths from drug poisoning, a public health emergency was declared in BC. Since then, almost 7,000 people have lost their lives to overdoses across BC.

Delta is not immune to the crisis. In the first 11 months of 2020, there were 15 overdose deaths and 166 overdose events in Delta attended by BC Ambulance Service.

Stigma can have a negative impact on people who use substances and their ability to seek help. The End the Stigma campaign is designed to raise awareness about the overdose crisis in BC and the stigma facing those who use substances, to educate citizens about the steps the City has taken to support residents in need, and to inform residents about the various mental health and substance use supports that exist in the community. 

“The stigma surrounding substance use and addiction negatively impacts people who use substances, their families, and loved ones. Our communities are impacted by the stigma around substance use. By partnering with Delta Police and the Delta School District, our aim is to reduce the stigma faced by people of all ages and remove barriers for seeking treatment and support. We all have a role to play in supporting those who use substances, and by educating ourselves on the issue, we can build a healthier, more caring community.”

- Mayor George V. Harvie

For more information on the City of Delta's efforts to End the Stigma, visit delta.ca/endthestigma.

For more information on this news release, contact the Mayor’s Office at 604-946-3210 or e-mail MayorHarvie@delta.ca.